Song Promotion
Your music deserves to be heard by the world.
You’ve put your heart into making the music. Now it’s time to make sure the right people hear it. We run data-driven song promotion campaigns across streaming platforms, social media, playlists, and press giving your release the professional push it needs to build a real, lasting fanbase and get noticed by the industry.
Great music gets buried every day without the right promotion behind it.
Tens of thousands of songs are released every single day. Without a strategic promotion plan, even the best music disappears into the noise within days of release. Streaming algorithms reward momentum, playlists require relationships, and social media demands consistency all at the same time. You need a team that knows how to create that momentum from day one.
What We Provide?
A complete release campaign from pre-launch buzz to sustained growth.
Release Strategy & Campaign Planning
A successful song release doesn’t start on release day it starts weeks before. We build a full pre-release and post-release campaign plan tailored to your music, genre, target audience, and goals. From teaser content timelines and platform rollout strategy to press outreach scheduling and paid promotion windows, every element of your campaign is mapped out and executed with precision so your release lands with maximum impact.
Spotify & Streaming Playlist Pitching
Getting placed on the right playlists is one of the most powerful ways to grow your streams and reach new listeners organically. We pitch your music to Spotify editorial curators via Spotify for Artists, as well as independent playlist curators across your genre who have built engaged, loyal followings. We also optimise your Spotify artist profile, pitch for algorithmic playlist consideration, and manage your Apple Music and YouTube Music presence to maximise your reach across all major DSPs.
Social Media & TikTok Promotion
Social media is where songs blow up today. We create and execute a social promotion strategy built around your release, driving organic discovery through Reels, Shorts, and TikTok sound campaigns. We also work with music-focused content creators and influencers to seed your track authentically across social platforms, triggering the kind of user-generated content that gets algorithms to amplify your music to entirely new audiences.
Press, Blog & Media Coverage
Press coverage builds credibility, generates backlinks to your streaming profiles, and puts your name in front of music lovers who discover new artists through blogs, magazines, and online publications. We write and distribute professional press releases, pitch your music to relevant music blogs, online magazines, and journalists in your genre, and secure reviews and features that establish your reputation as a serious artist not just another release in the feed.
A release campaign that builds momentum from day one.
Song & artist brief
We learn about your music, genre, current fanbase, release date, and what success looks like for this campaign.
Campaign build
We build your full release strategy platform plan, playlist targets, press list, social content, and paid campaign setup.
Pre-release launch
Teasers, pitching, influencer seeding, and press outreach begins 2-4 weeks before your release date to build anticipation.
Release & sustain
On release day we execute the full campaign and continue promoting for weeks after to sustain momentum and grow streams.
Why It Works
Promotion built for how music actually spreads in 2025.
Momentum from day one
Streaming algorithms reward songs that gain traction quickly after release. Our pre-release strategy ensures your song enters the algorithm with velocity not silence.
Real listeners, not bots
We never use fake streams, bot plays, or shady playlist networks. Every listener we drive to your music is real, engaged, and potentially a fan for life protecting your artist profile and your reputation.
Multi-channel, not one-trick
Songs go viral when multiple channels fire at the same time social buzz, playlist placements, and press coverage all reinforcing each other. We coordinate all of it so your release feels everywhere at once.